E-Commerce

$194K in Cart Revenue Recovered and 71% of Support Resolved Automatically

A 7-figure DTC skincare brand with no cart recovery system and a post-purchase experience ending at order confirmation. After Autogility's e-commerce automation build, $194K in previously lost revenue was recovered and repeat purchase rates reached 23% within 60 days.

Industry:

DTC Skincare / E-Commerce

Revenue:

7-Figure Annual

Platform:

Shopify + Marketplace Channels

Timeline to Live:

21 days

Services Used:

AI E-Commerce Automation + AI Customer Support

Primary Goal:

Recover cart revenue and activate the post-purchase customer relationship

About the Client

The Challenge

  •  Cart abandonment above 70% with a basic single-email recovery generating under 4% return
  • Post-purchase experience ending at order confirmation — no retention or upsell sequence in place
  • Customer email list activated only for promotional broadcasts — no segmentation or behavioral flows
  • No loyalty or repeat purchase strategy beyond occasional discount codes
  • Support team handling high ticket volume manually — same questions answered repeatedly

Our Approach

01

Revenue & Customer Journey Audit

02

Cart Recovery Sequence Build

03

Post-Purchase Journey Build

04

Customer Segmentation & Lifecycle Flows

05

AI Support Agent Integration

What We Built

Three-Touch Cart Recovery System
Automated recovery at 1 hour, 24 hours, and 72 hours post-abandonment — personalized by cart contents and customer status, with continuous subject line testing.
Seven-Step Post-Purchase Sequence
Complete post-purchase communication — from shipping update through cross-sell recommendation and loyalty re-engagement — triggered automatically by order and delivery milestones.
Lapsed Customer Re-Engagement
Behavioral re-engagement flows for customers inactive at 60 and 90 days — messaging and offers calibrated to purchase history and previous engagement with the brand.
AI Customer Support Agent
Custom-trained support agent handling FAQs, product questions, order status, and returns — resolving 71% of inbound queries automatically, reducing team support burden significantly.
Customer Lifetime Value Tracking
Automated LTV reporting by customer cohort — updated continuously and used to refine messaging and offers across all post-purchase and re-engagement flows.

The Results

$194K

Cart Revenue Recovered

23%

Repeat Purchase Rate

2.4x

Customer LTV

71%

Support Auto-Resolved

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E-Commerce

7-Figure DTC Skincare Brand

71% of Support Tickets Resolved Automatically.  First Response Time Under 3 Minutes

WHAT & HOW WE AUTOMATED:

Deployed a custom AI support agent trained on the full product catalog, FAQs, and policies. Integrated with helpdesk platform, built smart escalation routing, and added proactive post-purchase communication flows to reduce inbound volume.

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Your Store Is Open 24/7.
Your Revenue System Should Be Too.