Industry:
Fashion E-Commerce
Platform:
Shopify + Multi-Channel
Location:
United States
Timeline to Live:
22 days
Services Used:
AI E-Commerce Automation + Marketing Automation
Primary Goal:
Recover cart revenue and increase customer lifetime value
About the Client
A multi-channel fashion e-commerce brand with strong acquisition performance, a growing customer base, and minimal automation infrastructure behind the storefront. Revenue from acquired customers was largely first-purchase only — and a significant percentage of potential revenue was being abandoned in carts every day without any recovery system in place.
The Challenge
The brand was investing significantly in customer acquisition — and allowing a large percentage of that investment to walk away. Cart abandonment above 70%, a post-purchase experience ending at order confirmation, and a customer list of 45,000+ contacts being activated only for occasional promotional broadcasts.
- Cart abandonment above 70% — single recovery email generating under 4% recovery rate
- Post-purchase journey ending at order confirmation — no upsell, loyalty, or re-engagement sequence
- 45,000+ customer email list activated only for promotional broadcasts — no segmentation or behavioral flows
- No lapsed customer re-engagement — significant potential revenue left completely unaddressed
- No personalization — all customers receiving identical communications regardless of purchase history
The brand was sitting on significant recoverable revenue — in abandoned carts, in lapsed customers, and in a customer list being systematically underutilized. The infrastructure to access it just didn’t exist yet.
Our Approach
We started with a revenue audit — mapping the customer journey, analyzing abandonment data, reviewing email performance, and segmenting the customer database by behavior. The audit quantified the recovery opportunity before we built anything.
What We Built
A complete revenue automation system — from cart recovery through post-purchase loyalty and lapsed customer re-engagement.
The Results
System live in 22 days. Revenue impact tracked from go-live through the 90-day mark.
$220K
Revenue — 90 Days
68%
Cart Recovery Improvement
2.4x
Customer LTV
+31%
Repeat Purchase Rate
“The math was always there — we just didn’t have the system to access it. Now we can see exactly how much revenue is coming from each automated flow. Acquisition matters, but retention is where the real numbers are.”
— Co-Founder, Fashion E-Commerce Brand
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The Revenue Is Already There.
You Just Need the System to Capture It.
Book a consultation and we’ll audit your customer journey — showing you exactly where revenue is leaking and what automated systems would recover it.
Bring your biggest e-commerce challenge. That’s usually where the highest ROI opportunity lives.
